GET 42.9%
Greater Gains

Premium users improved by 5s/100m in just 4 months. That’s 42.9% more than regular swimmers.

Try Premium free for 1 month.
Cancel anytime.

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HeadCoach™

Master your technique and boost your speed with virtual coaching.

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Workouts

Maximize your fitness with effective, purposeful training.

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Training Plans

Create a dynamic training plan based on your specific needs.

FORM Premium is your ultimate edge in the water. Refine your technique, build fitness, and race faster.

Brian Johns

NCCP Level 3, Senior Coach
3x Olympic Swimmer

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Brian Johns

NCCP Level 3, Senior Coach
3x Olympic Swimmer

TRAINING
CALCULATOR
Discover how long it takes to improve your pace 5% using in-goggle Guided Workouts.*
Swims Per Week
2
Distance Per Swim
1500 m/yds
Average Pace 100 m/yds
Projected Pace:
-:-- per 100 m/yds
Pace Improvement:
-:-- per 100 m/yds
Time it will take to improve 5% with
regular swimming1:
-- weeks
Time to improve 5% with
In-goggle Guided Workouts:
-- weeks
Reach your goals:
-.-
Weeks sooner
with in-goggle
Guided Workouts
*Calculations are based on 482,618 swims of 500 m+ freestyle.
1Any swim outside FORM Guided Workouts.

  • Lose the Soggy
    Workout Sheet

    Automatically sync one of 1500+ workouts to your goggles and see motivating lap-by-lap instructions. Whatever your skill level, reach your goals with workouts designed by Olympic-level coaches.

  • Lose the Soggy
    Workout Sheet

    Automatically sync one of 1500+ workouts to your goggles and see motivating lap-by-lap instructions. Whatever your skill level, reach your goals with workouts designed by Olympic-level coaches.

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  • Your Workout.
    Your Way.

    Effortlessly build a workout from scratch, import using Script™, or edit one of ours. With Script™, you can instantly transform any workout description into an immersive, guided experience by scanning a written workout with your phone's camera or pasting the text.

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    Your Workout.
    Your Way.

    Effortlessly build a workout from scratch, import using Script™, or edit one of ours. With Script™, you can instantly transform any workout description into an immersive, guided experience by scanning a written workout with your phone's camera or pasting the text.

  • TrainingPeaks & TriDot Integration

    Make your swims as easy as your run and bike sessions. Sync your TrainingPeaks and TriDot workouts to see instructions while you swim.

  • TrainingPeaks & TriDot Integration

    Make your swims as easy as your run and bike sessions. Sync your TrainingPeaks and TriDot workouts to see instructions while you swim.

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  • 1. SET YOUR GOAL

    Start with a Goal.
    Not a Guess.

    No more vague training. HeadCoach™ aligns every swim with what you actually want to achieve. Whether you're training for a race or just want to improve your technique, HeadCoach™ will get you to your goal.

1. SET YOUR GOAL

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Start with a Goal.
Not a Guess.

No more vague training. HeadCoach™ aligns every swim with what you actually want to achieve. Whether you're training for a race or just want to improve your technique, HeadCoach™ will get you to your goal.

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  • 2. SWIM

    In the Moment
    Technique Coaching

    HeadCoach™ gives live coaching that boosts efficiency instantly—guidance even the best on-deck coach can’t match.

  • 2. SWIM

    Master the Fundamentals That Make You Faster

    Get real-time coaching on the fundamental skills that impact your speed and efficiency. Fix your form as you swim and build better habits with every stroke.

2. SWIM

In the Moment
Technique Coaching

HeadCoach™ gives live coaching that boosts efficiency instantly—guidance even the best on-deck coach can’t match.

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Master the Fundamentals That Make You Faster

Get real-time coaching on the fundamental skills that impact your speed and efficiency. Fix your form as you swim and build better habits with every stroke.

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  • 3. GET FEEDBACK

    Understand What’s
    Holding You Back

    Get focused feedback after every swim—just like a coach breaking it down. HeadCoach™ analyzes your swim data and uses expert coaching insight to tell you what worked and what didn’t.

  • 3. GET FEEDBACK

    Track Your Growth.
    Stay on Course.

    HeadCoach™ shows you scores and trends after every swim so progress stays clear and motivation stays high.

  • 3. GET FEEDBACK

    The Insights Coaches Obsess Over Are Now Yours.

    Get precision data across your swim to understand what’s helping, and what’s holding you back, so you can train smarter and see measurable progress over time.

3. GET FEEDBACK

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Understand What’s
Holding You Back

Get focused feedback after every swim—just like a coach breaking it down. HeadCoach™ analyzes your swim data and uses expert coaching insight to tell you what worked and what didn’t.

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Track Your Growth.
Stay on Course.

HeadCoach™ shows you scores and trends after every swim so progress stays clear and motivation stays high.

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The Insights Coaches Obsess Over Are Now Yours.

Get precision data across your swim to understand what’s helping, and what’s holding you back, so you can train smarter and see measurable progress over time.

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  • 4. KNOW WHAT TO DO

    Get the Direction You Need to Improve

    Training with intention beats swimming in circles. HeadCoach™ gives you clear focus for your next swim, tailored to your performance and goals.

  • 4. KNOW WHAT TO DO

    A Workout Created Just for You

    Based on your goals and swim data, HeadCoach™ builds personalized sessions with a clear focus for improvement.

  • 4. KNOW WHAT TO DO

    Know Exactly What to Work On

    Stay on track with a pre-swim nudge that highlights your top priority so your training stays intentional from the first lap.

4. KNOW WHAT TO DO

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Get the Direction You Need to Improve

Training with intention beats swimming in circles. HeadCoach™ gives you clear focus for your next swim, tailored to your performance and goals.

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A Workout Created Just for You

Based on your goals and swim data, HeadCoach™ builds personalized sessions with a clear focus for improvement.

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Know Exactly What to Work On

Stay on track with a pre-swim nudge that highlights your top priority so your training stays intentional from the first lap.

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Transform your training with a plan that adapts to you.

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  • Training Isn't One-Size-Fits-All.

    HeadCoach™ analyzes your swim history and goals to build a dynamic training plan based on your specific needs.

  • A Plans That Evolves With You

    HeadCoach™ tracks your progress then updates your plan to match. Swim more? We raise the bar. Miss a session? We adjust. Improve your form? We refocus.
Every week stays aligned with your goal.

Training Isn't One-Size-Fits-All.

HeadCoach™ analyzes your swim history and goals to build a dynamic training plan based on your specific needs.

A Plans That Evolves With You

HeadCoach™ tracks your progress then updates your plan to match. Swim more? We raise the bar. Miss a session? We adjust. Improve your form? We refocus.
Every week stays aligned with your goal.

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THE FORM
SWIM SYSTEM

1-month free for all new customers.
Cancel anytime.

CORE
Real-Time Metrics
Tracking & Analysis in App
Open Water Mode
Share to Strava
Share to TrainingPeaks
SwimStraight™
Guided Workouts
HeadCoach™
Training Plans
Script - Generative Workouts
Workout Builder
TrainingPeaks & TriDot Import
Priority Support

£99 £74/ Year

Equal to £6.19/mo

Price when purchased with goggles. Available on formswim.com

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£13/ Month

Billed Monthly

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    Extended Holiday Returns

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    Free Carbon Neutral Shipping

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    2-Year Warranty

Details

Extended Holiday Returns

During the holidays, goggles ordered on formswim.com between November 1 and December 31, 2026 can be returned until January 31, 2027. View details here.

Free Carbon Neutral Shipping

We offer free Home Delivery to the UK when purchasing FORM Goggles. In an effort to reduce our carbon footprint, we offset 100% of our carbon emissions.

See shipping for all countries

2-Year Warranty

The FORM goggles are built to last. Defects resulting from materials or workmanship are covered under Warranty. For more details, visit our warranty policy.