Who We Are
FORM’s founder and CEO, Dan Eisenhardt, swam competitively for 14 years before starting his career as a sports technology entrepreneur. Before FORM, he co-founded and ran Recon Instruments, which shipped the world's first smart eyewear for sports and was acquired by Intel in 2015. At FORM, Dan is joined by a team of industry leaders with decades of combined expertise in sports eyewear design, activity-tracking algorithms, and augmented reality optics.
The Evolution of Swimming
At FORM, we're driven by our collective belief that swimming can be so much more than what it's been. Creating the FORM Smart Swim Goggles was never the end goal—it was only the beginning. Now, swimmers at any skill level can be guided and motivated through an immersive swimming experience with real-time metrics and Workouts.
Our Process and Expertise
Created by swimmers for swimmers. We work with expert coaches and swimmers at different skill levels through every stage of development.
Our swim workouts were written by two-time Olympian Scott Dickens and Cory Beatt, who has over 30 years of experience coaching swimming at all levels.
We aren't afraid of throwing out good ideas so we can execute on great ones.
We believe in doing things nobody has ever done before. That’s kind of our thing.
Free Carbon Neutral Shipping
We offer free standard shipping within the UK when purchasing a FORM Membership.
In an effort to reduce our carbon footprint, we offset 100% of our carbon emissions.
Worry-Free Holiday Returns
Buy now and get easy returns until January 31st. Order after then and our normal 30 day returns policy applies.
Premium design and high quality features like chemical-resistant anti-fog coating and FDA-certified silicone eye seals. FORM goggles come with a two-year warranty, so you can swim worry free.